OUR MISSION

Conviction, not a CV.

In a world obsessed with AI, we still believe in people. Engaged employees don’t just deliver results — they share ownership of the journey.

We founded Equitshare because we’ve seen what happens when employees have a real stake: companies perform better, people stay longer, and work becomes something worth showing up for.

We’re not building HR software. We’re building the infrastructure for a more equitable economy — one company at a time. Employee ownership isn’t a benefit. It’s the future of how companies and people work together.

THE TEAM

Five founders. One conviction.

Joanna Stoyanova

CEO

Go-to-market & sales. 20+ yrs enterprise solutions. Former Microsoft executive, EMEA.

Katya Stoycheva

CO-FOUNDER & CPO

Product & strategy. 15+ yrs enterprise software. SAP and Software AG.

Todor Mazgalov

CO-FOUNDER & CTO

Engineering. 10+ yrs enterprise software architecture. Software AG.

Emil Vuchkov

CO-FOUNDER & CMO

Marketing. 15+ yrs financial sector. Founded myfarm.bg, sold 2016.

Dimitar Delchev

CO-FOUNDER & CLO

Legal. 18+ yrs. Corporate, M&A, IT & fintech law.

Member of BESCO & BAPM

Join us in building a more equitable economy.

Any company. Any size. Starting now.